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Imperfect Produce: 5 Reasons You Should Try Misfits Market or Imperfect Foods

Imperfect produce refers to fruits and veggies that don’t meet the strict cosmetic standards of traditional grocery stores. They may be misshapen, have blemishes, or be slightly overripe, but they are still perfectly safe to eat. Often sold at a discount, they’re just as nutritious, delicious, and safe to eat as the produce that makes it to the grocery store shelves.

The list of food delivery services that deliver this not-so-pristine, imperfect produce grows bigger and bigger every day. Personally, I’ve tried both Misfits Market and Imperfect Foods. I found the process to be easy, user friendly, and full of delicious options that arrive right at my door. To me it felt like a no-brainer. Good for the Earth, good for my health, and super simple… done deal!

But to help you make your decision and ease your questioning mind, here are a few reasons to try one of these beautiful, Earth friendly boxes.

Wasting Full Price Groceries Hurts

Let’s be honest, most of the produce you buy at the grocery store doesn’t make it. How often do you let your food go bad? Me… there is a consistent 25% chance that the food in my fridge will be forgotten and rot. These delivery services create a sense of urgency, and if you miss the window to use your produce, you won’t feel as guilty.

Imperfect Produce is Cheaper!

This one is kinda their whole thing. It’s cheaper! These delicious fruits and veggies are rejected, often for a non issue like shape, color etc. Basically you’re getting the same value at a discount. With the cost of store bought eggs exploding, you need this kind of relief in your food budget.

You Feel Seen

Your food is not perfect and, let’s face it, you are not perfect. Finally, you feel seen. I guess you really are what you eat.

You’ll Be a Hero

Listen, these services have a noble mission. They eliminate food waste and aim to build better food systems for everyone. The products are mainly certified organic and non-GMO. Their heart is in creating affordable access to healthy foods. There’s nothing more to it. You will single handedly save the world. You can brag about that. Legally. It’s in the fine print*. 

*It’s not.

Delivered to Your Doorstep, Efficiently

I mean. This one really speaks for itself. They bring food… to you. As a girlboss on the go, this is important to me and the driving factor in my signing up for these services. Plus, they often bulk ship to certain areas. So as to minimize gas usage and save the planet even more. That’s another point for the heroes!

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